Tesco Festive Menu Creator: get diverse ready-to-shop menu ideas in seconds.


I partnered up with the DCX and Editorial teams at Cedar to redesign the user experience and refresh the user interface on Tesco Festive Menu Helper.

The product was first introduced in 2018 to help users creating a festive menu ready to shop from Tesco Online.

That first iteration helped Tesco to understand user behaviour and frustrations. The main findings revealed customers were unhappy with not being able to select multiple dietary requirements, the type of special diets that the tool catered for, and the outcome of suggested meal plans.

I worked on improving the Festive Menu Helper user experience by creating a one-step wizard that converts users' dietary preferences into a multi-dietary festive menu ready to Shop on Tesco Online or Print.


Product Designer





Improving the menu creator

The previous version of the app had a guest list and menus were created based on individuals instead of a group of people.

The analytics from the previous version revealed that most users skipped the guestlist creation, and the majority of those that didn’t skip only entered one guest.

I reworked the solution, creating a simple wizard so users can get a combination of dietary options and the returned meals, rather than the naming of individual guests.

Improving the browsing experience

Added filters as a way to improve the browsing experience and deliver precise content quickly. Intuitive visual filtering option that shows content according to the selected diet type.

Improved recipe pages for better readability. Information in-a-nutshell, like recipe cooking time, the quantity of people, and diet type icons were incorporated above the fold.